Yuzefi

"Yuzefi is a London fashion brand with an experimental and thought-provoking approach to design": this is how the brand presents itself on its website, where it also underlines its motto, “pushing the boundaries of creation”. Led by Iranian-born designer Naza Yousefi, the leather goods house manages to combine its innovative vision of women's bags with its predilection for leather. Leather is a material it can sculpt, shape and enhance, for a premium quality line of bags that juggles various styles. For the love of leather. Leather work is the first mark of distinction of the Yuzefi brand. And the second? Probably its vision of feminine accessories, both contemporary and refined. The Dinner Roll bag, for example, never fails to impress with the addition of a chunky golden chain strap, while the Dolores mischievously rewrites style codes with a knotted leather handle. Finding newness in the familiar is another focus for the designer, and the Yuzefi brand is inspired by everyday life, while injecting it with the instinct of a tenacious follower of fashion. Take the Taco bag, for instance, which presents the concept of an all-leather handbag inspired by the packaging on a Tex Mex meal, with a fashionable and fierce result. As for the Fortune Cookie bag, it is inspired by the moon-shaped biscuit whose content can sometimes reveal a few unexpected words of wisdom. A vision for fashion and for the planet And since we're talking about the future, Yuzefi bags are also committed to a better world, with leather tanned in Italy under the most sustainable conditions and with respect for workers’ rights. The designs are then manufactured in southern Spain to limit the company's carbon footprint. Recycled materials are used for the lining of the bags, in particular a vegan suede that doesn't create any additional waste.