Cult Gaia

Founded by Jasmin Larian Hekmat, Cult Gaia is one of the coolest brands we've come across in years. Based in LA, the label creates bags and accessories whose uninhibited, chic yet boho style reflects the fashion aspirations of girls in the Californian city. Though they want to own cute, pretty pieces, they also want to perfect their sunny, approachable vibe. This notion of approachability, of accessibility, is important to the designer too, and despite the complexity of her creations, she wants them to be sold at a reasonable price to reach as many people as possible. What's the point of designing the season's trendiest bags if your customers can't afford them? And if Jasmin Lariam Hekmat is so adept at meeting her customers' needs, it's probably because she has business in her blood. Her mother and father, respectively a designer and creator of Bratz dolls, are a real-life success story. With a constant ear to the ground, attentively listening to fashion fans’ expectations and needs, and an eye for upcoming trends, in just two years Jasmin Lariam Hekmat has turned Cult Gaia into one of America's most popular brands, thanks to Ark, her first hit bag. This small structured bamboo basket is both practical and intriguing, and was made in an array of colours before giving way to new designs. Each season, Cult Gaia returns with irresistibly beautiful little bags that you can't help but collect. Our current Cult Gaia go-to is its clutches, perfect for taking to parties, like the Lucinda rhinestone mini envelope and the vintage – but even more sparkling – Hera. Monnier Paris has also selected some stunning Cult Gaia jewellery for you. As dazzling as they are original, the brand's earrings are the perfect way to add a touch of effortless glam to any outfit.