Nanushka

Created in 2006 by Sandra Sandor, a Hungarian fashion enthusiast, Nanushka portrays the aesthetic of a modern-day bohemian, a travel enthusiast whose journeys each make an indelible mark on his/her style, and way of wearing clothing. With a deep attachment to the notion of a garment's movement and use, Sandra Sandor creates fluid and functional silhouettes that are minimalist yet packed with character, punctuated by bold accessories and the use of regenerated leather. With Nanushka, she reinvents and reshapes our idea of beauty by giving it new forms, through original and versatile pieces that adapt to the needs of those who wear them, for a look that lasts from early morning through to the end of the night. And not only does Nanushka pay its customers such special attention, it cares about the planet too. Most of its pieces are manufactured in Hungary, near its creative office, fulfilling its social responsibility and contributing to the local economy. Environmentally, it advocates transparency and the use of alt-leather that is completely animal origin-free, and has even embarked on its own innovation with its new material, OKOBOR. Creating effortless, modern pieces inspired by the people around it, Nanushka offers a range of accessories, too. The brand's handbags are elegant and refined, with an understated design only possible when the piece is made using specialist technique and infallible expertise. And if you like the practicality of a tote, then you'll love the Origami: not only is it pretty to look at, the bag folds away to become flat and easy to store, ideal for life on the go. The Bar clutch and Valerie baguette are as simple as they are sophisticated, perfect for after-work drinks that turn into a night out with friends. Of all the Nanushka designs, however, the most popular is the Jen, a handbag that can only be described as truly one of a kind. With its triangular shape, this soft, supple bag has been spotted on the arms of Gigi Hadid and Camille Charrière, instantly making Nanushka one of fashion's most coveted brands. The Hungarian brand reminds us that there is beauty in utility, and although fashion should be beautiful to look at, we prefer it when it's practical, too.